Business owners will do anything to maximize profits while reducing their expenditure as much as possible. Unfortunately, no matter how skilled an entrepreneur is, they cannot do everything alone. Once you have formulated and built your business from scratch and it is doing well, you will need other people to help you run it.
A copywriter should be hired to enhance marketing efforts. Products and services require marketing to be sold in large numbers, and copywriters are masters of text-based marketing, which is the cheapest form. So a copywriter should be hired to generate leads and conversions for products.
One of these professionals is a copywriter. A copywriter writes selling or influencing words. Through their materials, readers can convert into customers directly or indirectly by building trust and relationships such that when a business is ready to pitch, the customers will listen.
Some of the content they write include newsletters, brochures, email sequences, blogs for websites, etc., that target a broad audience.
Now, one may wonder, if all copywriters do is write, why should I hire one when I can do the writing myself? Well, note that good content determines the performance of a website. It can help increase a site’s ranking and engagement from visitors.
But, even if you are a good writer, it can be not easy to devote time and focus on regularly creating quality content. In that case, a copywriter can be a valuable addition to your staff team. Learn more from this guide on why you need a copywriter and how to choose one.
Is Hiring a Copywriter Worth it?
Paying for professional copywriting services may not seem important initially, but it can have a high return on investment. However, there are some instances where you may not be sure whether hiring a copywriter is the best decision for you.
For instance, if your business is new, you may still be experimenting with your messaging and voice. Plus, you may still be determining who your target audience is and what to do for them.
In this case, you may hesitate to hire another person to write copies for you. If you’re unsure of your goals or who you are targeting, you may spend a lot of money hiring a copywriter to help you figure it out.
So, when should you hire and when shouldn’t you hire a copywriter? When deciding whether to write your copies yourself or hire an expert to do this, here are the questions to ask yourself;
Do You Have More Time than Money?
Some businesses hire professionals, even if they don’t have the work, only because it feels like the right step. Sometimes investing in services this way is worth it. But at other times, it may not be suitable, especially if you are trying to cut down the expenses and have a few hours a week to spare.
In that case, doing the copywriting for yourself is better. This will help you learn the copywriting terms and qualities to look for in a copywriter when you decide to hire one in the future.
Will You Profit from Hiring a Copywriter?
The fees charged by a copywriter are one of the main concerns businesses have when hiring these professionals. They vary widely. For instance, you may pay $5 for 500 words to hire a freelancer for your website and as much as $100000 for direct mail package.
Some people mistakenly think that the more you pay a copywriter, the more sales you make. But, this isn’t the case. A copywriter can charge many dollars for writing a sales page. But, if your book only goes for $5, hiring a copywriter doesn’t mean you’ll make much money from the pages they write.
The best thing is to consider the stage you are in your business. For instance, if you are in the early stages and it’s your first product launch for a product priced at $30. And maybe you have a list of 600 people and get 60 visitors to your blog; you may be hoping to sell 30 units during the first week and increase the number in the following weeks.
In this case, a well-written sales page can help increase your sales. However, if you’re not confident in your copywriting skills, it’s best to consider hiring a professional to write it.
What Are Your Long-Term Goals?
If you are starting, you may not have thought about how you’ll appear in searches or what you can do for internet users to find you. You may not be worried about measuring your ROI for now as you want to get your website up and running. If this is the case, you may benefit from doing the copywriting yourself.
Note that you can update your copies with the help of a copywriter later on. But, businesses that want to maximize their SEO would be better with a professional copywriter. They will write engaging copies to keep people coming to your website. Ultimately, it will improve your website ranking and can have a high ROI.
What Is the Purpose of a Copywriter?
The primary purpose of a copywriter is to write content on behalf of their clients. In-house copywriters write content for only one business. But those working freelance write copies for different clients covering a wide range of topics.
A full-time copywriter can produce different copies like articles, company newsletters, web pages, blog posts, and reports for a business. Any writing form used by a company has to be written by a copywriter. That includes marketing slogans, press releases, advertising jingles, and employee handbooks. Copywriters tend to adapt to a company’s writing style to produce worthy content.
But other than writing, copywriters also edit and proofread the written content. After working on an article, the copywriter ensures that there are no errors or typos through editing and proofreading it. This ensures that the business gets a well-written copy that enhances its reputation.
Lastly, copywriters may be involved in the strategic decision-making of a company’s marketing activity. Traditionally, this wasn’t a copywriter’s role, but the increased use of online copies has made companies include this role as part of the copywriter’s duties.
Companies can use their online content for various functions, but it is mainly used for SEO purposes. Therefore, the business may expect the copywriter to give their input and direction in the content regarding marketing and SEO use. Through assisting in marketing strategies, copywriters can bring new business to a company.
How Can a Copywriter Help You?
Many people ask themselves what is so hard putting specific words together in a way that can entice consumers to buy a product. But, putting the exact words together incorrectly can chase away a potential buyer and cost your company money. Here is how a professional copywriter can help you;
Maintain Your Brand Voice
When you write for your audience, your brand develops a voice. This voice needs to be consistent in all your writings. Otherwise, you risk losing customers. A professional copywriter helps maintain the consistency of your brand’s voice. Therefore, anyone reading anything about your brand gets the same information and feeling.
Saves You Time
An expert copywriter does writing for a living. They know how to research the information needed and put it down in words in the right places. This process can be time-consuming if you have no experience writing copies. That’s why business owners choose to save their time by hiring a copywriter. This professional will quickly and professionally write documents on your behalf.
Avoid Mistakes
Copywriters are also editors and proofreaders. Therefore, they can help point out spelling or grammar mistakes in a copy and make it look amazing. Hiring them is a great way to give your customers the feelings you want to invoke without errors.
What Should I Look for When Hiring a Copywriter?
If you are ready to hire a copywriter, there are certain things you should keep in mind. You can’t just hire anyone to write content for you. Your copywriter needs to possess some skills for the copies to benefit your company. Before hiring one, keep these aspects in mind;
Reliability
When hiring anyone, you need to ensure that they are reliable. You need to trust that your copywriter will get things done on time without exceeding the deadline you create. The last thing you want is a person who misses the deadline for a meeting or an article. Therefore, make sure you consider a person’s reliability before hiring them.
Qualifications
Yes, they are reliable, but are they qualified? You need to hire a person who writes excellent articles. Check their resumes from other employers before you decide to hire them. Ensure that the person in question has the needed writing experience and that their qualifications have been spanning since they joined the industry.
Passion
A good copywriter should be passionate about writing and learning about new topics. This is important since copywriting is made up of these two things. Therefore, ensure that you hire someone with a genuine interest in copywriting and someone with goals in this field.
Availability
The people you are hiring need to be available when you need them. Make sure they can take a last-minute assignment and complete it, whether working remotely or not.