Why Do Mobile Advertisers Care about Driving Physical Store Traffic?
Mobile ads' effect on foot traffic can be measured by the frequency with which users click a store's ads. Using mobile advertising to generate foot traffic in brick-and-mortar stores has several...
Because they offer testimonials from celebrities, advertisers use testimonials to sway customers. As an advertiser, if you are not using customer testimonials, you are missing out on one of the most...
Classical conditioning in advertising has been used as a means by which those selling products and services can entice consumers to buy from them rather than competitors. Using classical...
Many publishers are already making significant revenues with site ads, but implementation may be confusing. Publishers use different advertising networks to monetize their traffic and make money from...
Advertisers want to reach the audiences they are looking for in the most efficient, smart way. They might decide that you are more likely to enjoy a fun commercial than a touching one, or that they...
This commercial frames the American dream as an exhibition of outward possessions, measuring one's status and success by one's material goods. In modern advertisements, materialism is depicted more...
