Now, here are my reasons that copywriting is the most important part of every company, and it is not going to ever be completely replaced by Artificial Intelligence.
Copywriting cannot be replaced by software entirely. However, large portions of copywriting can be automated. Artificial intelligence has advanced to the point that copywriters can now generate copy tailored to their business‘ needs. However, this copy needs to be edited, so the copywriter still has a role.
Copywriting will continue to play one of the most critical roles in businesses, even when AI starts rolling in. The way I see it, AI will still be very much involved in some aspects of copywriting, such as creating templates en masse, and creating fast, real-time content. Copywriters and professional writers of the future may be able to leverage AI for routine tasks, such as helping out with corporate reports, or even with certain types of journalism.
The Immense Value of AI Writers
AI writing software is a powerful tool that copywriters can use to help their writing, helping writers overcome human issues such as writer’s block or lacking suitable connecting sentences. With the advent of AI copywriting software, most copywriters can entrust the robots on the internet to help them refine their writing on the way. With the marvels of technology, most copywriters are now using the power of digital writing apps to produce their works.
AI copywriting tools can now help human copywriters produce great copy, quicker and cheaper than ever. Copywriting tools can help social teams meet demand and produce more, more digestible content, more quickly. AI-powered copywriting tools can help copywriters improve on their original content, or create completely new content, given a baseline plan.
There are a lot of AI copywriting tools in the market, and nearly all boast of their benefits of improving the quality of your writing and making it easier to read. This article will walk you through the top three best AI copywriting tools that you can use to produce your marketing copy with minimal manual efforts and maximum team productivity.
AI Writers Are Here to Stay
It is almost inevitable that AI writing assistants will help to shape the future of content marketing and copywriting. While AI might not replace copywriters, it will nonetheless have a significant impact on the copywriting/content creation profession.
In a nutshell, no, AI is likely not going to replace copywriters or content marketers, but it does provide a helpful tool to future-proof the profession. AI could definitely prove a useful tool for freelance writers, bloggers, salespeople, and digital marketers; that is because its understanding of the nuances inherent to specific styles means that AI could assist with creating content in any form: an advertisement copy, blog introduction, or longer-form content.
AI can assist in some writing tasks (editing, SEO copywriting research, title tests), but AI is unlikely to excel in creative writing, rules-bending or inspiring writing. As helpful as it might be for getting things published on your site as fast as possible, an AI cannot integrate anecdotes or string things together with human emotions, which is exactly what copywriting is all about. AI copywriting tools might be able to write in a cohesive, compelling manner right now, but it cannot substitute for the emotion of real-life human connection. What is going to keep AI from taking on copywriter roles is the fact that AI cannot empathize with humans at this point, like we do.
Large Brands Will Use the Best AI
Large brands may be more amenable to using AI instead of human copywriters because the copy alone is not going to move the needle quite as much as in a company without such brand recognition. Huge, established brands are also far better candidates for AI copywriting technologies than other businesses. Without a copywriter, businesses cannot afford to be branded, and they are probably gobbling up market share.
It will still be the copywriters that will diagnose and assess data, and figure out how to promote a company.
I am sure that a few companies will try the programs replacing copywriters, and some will try to adopt them, but the great, great, great majority of companies are still going to benefit the most from using human copywriters – and the great will probably include companies using software, as well.
I am sure companies will continue trying to make programs that replace copywriters, just like they continue trying to make programs that replace all the other kinds of human functions, because that is what technology companies like to do. Most people know what copywriting is and how it works, but not enough realize just how impactful good copywriting can be for business.
Copywriting Is Here to Stay
There are reasons as to why copywriting continues to be one of the best-paid, highest-demanding freelance jobs in the world today. An article came out in 2019 titled, 10 Jobs That Will Never Go Away Over The Next Twenty Years, and happily, copywriting is one of those jobs. People looking for copywriting services are going to look for something proofread, polished, and critiquing, rather than something that looks half-baked.
A copywriter attempting this is likely to suffer from burnout, fatigue, writers block, and other issues. Copywriting is vital for the advancement of any company, as companies need someone to write their ads, manage their social media, and, above all, boost sales. Sites such as Copy.AI are fantastic when used for brainstorming ideas, but cannot substitute for a human copywriter (at least, not good ones).
Without question, a lot of bloggers, copywriters, and content marketers, at small companies and big ones, are using copywriting AI tools now to do many of the jobs of bloggers, including writing website content, blog posts, emails, and social media ads. Automated copywriting software are tools that help users create killer content, by automating the process of copywriting and creating content using artificial intelligence. The true impact of AI in the copywriting space will come to organizations such as Chase–companies that create and manage massive amounts of marketing assets.